The Art of the Summer Showing

Montana summers are short, sweet, and stunning—and so is the window to make a lasting impression on buyers. With longer days, increased inventory, and more out-of-state visitors touring homes in Bozeman and Big Sky, it’s more important than ever for listings to stand out from the crowd.

Whether you're preparing to sell a luxury mountain retreat or a downtown Bozeman bungalow, these summer-specific showing strategies will elevate your property's appeal and attract serious buyers.

1. Set the Stage with Summer Styling

Nothing says "welcome home" like a beautifully styled patio or porch. In the summer, buyers are dreaming of slow mornings with coffee in the sun and evenings spent entertaining outdoors. Thoughtful touches like blooming planters, outdoor rugs, fresh cushions, and ambient lighting can instantly transform your exterior spaces.

Pro tip: Add fresh-cut flowers and light citrus or herb scents indoors to evoke a clean, seasonal feel.

2. Maximize Natural Light

Bozeman and Big Sky are known for their big skies—so let them shine. Schedule showings during peak daylight hours and open blinds, shades, and interior doors to create a bright, open feel. Clean your windows inside and out, and if needed, update light bulbs to a soft daylight tone to complement the natural glow.

3. Keep It Cool

Montana summers can surprise buyers with unexpected heat. Make your home a retreat from the elements by keeping the interior cool and comfortable. Use fans or quiet AC units to circulate air, and consider offering chilled water or lemonade at open houses.

4. Highlight Summer-Ready Features

From wraparound decks to garden beds and fire pits, summer is the season to showcase every inch of outdoor living. Make sure lawns are freshly mowed, irrigation systems are functioning, and any water features are clean and running.

If your property includes luxury amenities like a guest house, hot tub, or access to nearby trails, now is the time to highlight them. These are often major decision drivers for seasonal and second-home buyers.

5. Tell the Lifestyle Story

In Montana, buyers aren't just investing in a property—they're investing in a way of life. Through your listing photos, descriptions, and showings, paint a picture of what it means to wake up to mountain views, entertain under the stars, or head out the back door to hike, fish, or ski.

Charlotte Durham and her team specialize in crafting a lifestyle-forward marketing experience for every listing, ensuring your home is positioned to sell for top value.

Thinking of listing this summer?

Reach out to Charlotte Durham for a personalized home prep and pricing consultation. With deep market knowledge, elevated staging and marketing, and a proven track record, Charlotte will ensure your listing stands out—from first impression to final offer.

Explore current listings or get started at charlottenco.com.